CABLEready’s Ayala Takes New Role at Cineflix

LONDON/NEW YORK: Cineflix International Distribution has named Sabrina Ayala, former VP of sales and marketing at CABLEready, as its new VP of Latin American and Iberian sales and acquisitions.

Ayala joins the company’s New York office as of August 30. She previously spent almost a decade at CABLEready, first as a program sales associate, then as director of programming, moving on to become the VP of sales and marketing.

“We are thrilled that Sabrina has decided to join us at Cineflix International. She has an impressive track record in distribution, programming and marketing,” said Paul Heaney, the president and managing director of Cineflix International. “I can not think of a better person to anchor our presence in Spanish- and Portuguese-speaking countries.”

“I am delighted I will be joining a company with such a great reputation in sales and an outstanding track record for servicing producers,” Ayala added. “Over the past ten years, I have gained invaluable experience of the international television industry and I look forward to applying that expertise to driving Cineflix’s business in Latin America and Iberia.”