3net to Showcase Red Bull Sporting & Entertainment Events in 3D

CULVER CITY: 3net has aligned with Red Bull Media House North America to offer a range of the brand’s sports and culture events to U.S. audiences in 3D for the first time ever.

3net will host the world 3D premiere of Red Bull Rampage, a downhill freeride mountain-biking contest. The network will also debut Red Bull Media House North America’s original short-form 3D content development around the 2010 US Open of Surfing.

"We are excited about partnering with Red Bull Media House North America to bring Red Bull’s innovative long-form and short-form 3D content to audiences in the U.S. for the first time," said Tom Cosgrove, the president and CEO of 3net. "This agreement underscores our ongoing commitment to deliver the most unique and compelling native 3D content possible."

"The Red Bull Media House North America has a strong commitment to 3D technology and content," added Werner Brell, the managing director of the Red Bull Media House North America. "We are proud to work with the industry leaders at 3net whose platform provides a premium destination for our content in the 3D broadcast space."