Tuesday, August 21, 2018
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Zenith Upgrades Global Adspend Forecasts

Citing that confidence in the global ad market is “currently improving rapidly,” Zenith expects adspend to rise by 4.6 percent this year, with particular economic growth in China and Argentina.

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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.


China Overtakes U.K. in TV Programming Industry, Second Only to U.S.

China has overtaken the U.K. in the television programming industry, becoming the second-largest market in the world after the U.S., according to IHS Markit.