iflix and Econet Media’s Kwesé have entered into a partnership to deliver streaming entertainment to sub-Saharan Africa.
Under the partnership, iflix Africa and Econet Media have both committed resources with local and international expertise in mobile entertainment to capitalize on the opportunity to serve Africa’s diverse markets. iflix Africa will offer consumers throughout the region unlimited access to an extensive range of TV shows, movies and more, including many first-run exclusives. The service will include the best of Hollywood, Nollywood, regional and local programs, more than 2,000 episodes of children’s content, as well as an extensive collection of locally commissioned African series and movies. As part of the partnership with Econet Group, iflix Africa will soon make its on-demand service available in Zimbabwe to Econet Wireless mobile subscribers.
Andre de Wet, the regional head of iflix Africa, said: “This collaboration represents an incredibly momentous step in iflix’s growth story as we launch in Africa with a partner who shares our vision and commitment to deliver an outstanding service and unrivaled experience for our customers. We are very excited about the deal and what it means for our customers and shareholders in the future.”
Joseph Hundah, Econet Media’s president and group CEO, remarked: “As a next-generation African media company our aim is to play a central role in the evolution of the media industry on the continent. Critical to this is partnering with best-of-breed companies to bring cutting-edge content and services to Africa. This is a significant addition to our multiplatform content distribution model which delivers the very best content to African viewers.”