New Toy Collection for Rainbow’s 44 Cats


Rainbow has inked a new licensing deal for the animated preschool series 44 Cats with Thai Group’s Toy Plus, a Hong Kong-based company.

Under the agreement, Toy Plus will develop a variety of products based on 44 Cats‘ music, creative play patterns and collectability. Items will include interactive plush, figurines, play sets and musical toys. The line is slated to become available for purchase around the world in fall 2019.

The deal also sees Simba Dickie Group joining as special partner and exclusive distributor for Europe and the Middle East.

“We are delighted to be working with Toy Plus on 44 Cats,” said Iginio Straffi, the founder and president of Rainbow. “I’m sure they will do a fantastic job in translating the positive values that embody this brand into a toy range. This deal is further proof that 44 Cats has all the ingredients of a major TV and licensing success!”

“This is a dream come true, as I have known Rainbow for almost 20 years and have always wanted to work with them,” added Josue Rosenzweig, the president of Toy Plus. “I’m sure that 44 Cats will soon be a top property worldwide, as it has all the ingredients of a major hit!”