Nelvana Enterprises has entered into a partnership with global toy company ORB for the worldwide licensing rights to the Soft’n Slo Squishies brand.
In addition to representing global licensing for the brand, Nelvana will produce original digital media content for Soft’n Slo Squishies, starting with a multi-episode, short-form YouTube series incorporating the toys. Additional licensing plans for the brand include apparel, sleepwear, accessories, novelty and gift, home décor and publishing.
“Soft’n Slo Squishies has become a powerhouse of play, catching the attention of tweens, teens and their families alike,” said Pam Westman, the head, of Nelvana Enterprises. “With an impressive array of collectible and charming designs, we’re eager to bring this celebrated brand to audiences in fresh and dynamic ways.”
“We’re proud to partner with Nelvana to strengthen and amplify the Soft’n Slo Squishies brand,” said Mitra Rad, the brand manager at ORB. “Their vast experience in licensing, content creation and digital platforms will take our brand to the next level for fans everywhere.”