Entertainment One (eOne) has secured a deal with Italian theme park Leolandia for the first-ever PJ Masks attraction.
Development is currently underway for a dedicated area at the theme park that will feature Catboy, Owlette and Gekko. The attraction, which will be ready in 2019, will bring to life their headquarters from PJ Masks. The exclusive multiyear agreement marks the brand’s entrance into the theme park arena.
The deal is an extension of the partnership between eOne and Leolandia, which worked together on a Peppa Pig attraction in 2014. PJ Masks airs daily in Italy on Disney Junior and Rai YoYo.
“Innovation and vision are our driving force, so we are very pleased to extend our collaboration with eOne and are making a substantial investment in what we believe will be a very popular attraction for young children,” remarked Giuseppe Ira, the president of Leolandia. “The project will start in the 2018 season and will be developed in the coming years to create a truly unique guest experience. We will offer new attractions, entertainment, shows and restaurant service, and visitors will have the opportunity to meet their favorite heroes Catboy, Owlette and Gekko and snap a souvenir photo with them to treasure from this memorable experience.”
“PJ Masks has rapidly soared in popularity to become one of the leading preschool properties in Italy, so a dedicated themed attraction is the obvious next step in the incredible trajectory of this much-loved children’s brand,” said eOne’s Andrew Carley, the executive VP of global brands for Family & Brands. “The significant investment that Leolandia is making underlines our own strategy of building the brand for the long-term and we’re delighted to be partnering with them to bring the show to life. The combination of this new attraction and two new series in the pipeline, ensures that we will continue to grow PJ Masks for many years to come.”