VIMN Expands European Presence of Nick & More

Viacom International Media Networks Southern and Western Europe, Middle East and Africa (VIMN SWEMEA) has inked a number of linear and multiplatform deals across Europe for Nickelodeon and other brands.

Nick Jr. became available as a NOS-exclusive channel in Portugal today. In the country, the 24-hour preschool network will feature such popular shows as PAW Patrol, Blaze & the Monster Machines and Nella the Princess Knight. In Germany, VIMN recently released Nick Play on Amazon Fire TV. The Dutch version of the app also expanded into Belgium this fall.

In addition, MTV Bankia credit card holders in Spain will be able to access premium content on the MTV Play mobile app starting early next year. And in Italy, VIMN signed an agreement last month with Vodaphone TV, which will offer advanced functionality for Paramount Channel and VH1.

“Scaling our content and brands across platforms is a key strategic objective for VIMN,” said Raffaele Annecchino, the president and managing director of VIMN SWEMEA. “This series of agreements and expansions with existing and new partners underlines our ability to adapt our brands and products to a variety of affiliate models in diverse markets around the world as we seek to expand both our linear and nonlinear footprint and distribution.”