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WWE & Astro Extend Partnership


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WWE and Astro Malaysia Holdings Berhad are extending their partnership into its 17th year with a new agreement to continue airing programming such as the flagship shows Raw and SmackDown.

Under the deal, Astro will also continue to offer WWE Network as a premium channel, which includes all WWE special events such as WrestleManiaSummerSlamSurvivor Series and Royal Rumble. Astro’s SuperSport channels will air Raw, SmackDown, NXT, Afterburn, Bottomline, This Week and Main Event, with additional airings on Astro’s Arena sports channel. WWE Network is a premium à la carte channel available exclusively in Malaysia on Astro TV and Astro GO. Subscribers can watch all WWE special events live and on-demand, with 24/7 programming featuring original series, reality shows, documentaries and classic matches.

“Astro has been a long-time valued partner, sharing our vision for engaging and entertaining our fans,” said Michelle Wilson, WWE’s chief revenue and marketing officer. “Their commitment to WWE allows us to continue showcasing our unique blend of action-packed, family-friendly entertainment across Malaysia.”

“Astro is entertaining Malaysian WWE fans with 24/7, non-stop WWE action and on-demand content in HD on big-screen TVs, and on mobile devices via Astro Go,” said Lee Choong Khay, Astro’s VP of sports business. “The response from the passionate fan base has been tremendous, with nearly 5 million viewers in 2017 alone, and we hope to serve more fans in years to come.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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