iQIYI and Super Sports Media have set up a new joint venture targeting the online sports industry in China.
As part of the JV, named Beijing Xin’ai Sport Media Technology Co., the existing Super Sports Media app will officially change its name to iQIYI Sports. The upgraded app will feature extensive soccer, tennis and golf coverage drawn from broadcasting agreements made by both iQIYI’s sports platform and Super Sports Media, including coverage of the English Premier League, the UEFA Nations League, the Australian Open, the ATP Tour and the WTA.
“iQIYI is a clear leader in the Chinese online video market, having established a strong brand name and won the favor of countless viewers through their extremely popular original variety shows and online dramas,” said Yu Lingxiao, president of Super Sports Media and CEO of the Super Sports Media-iQIYI joint venture. “Combining premium sports content from both companies along with Super Sports Media’s years of experience in online sports coverage and iQIYI’s user base numbering in the hundreds of millions, I am confident our new partnership will provide users with best in sports content and a greatly improved viewing experience.”
“China’s sports industry has entered into a period of rapid development and has great potential for development,” said Wang Xiaohui, chief content officer at iQIYI. “Super Sports Media is a strategic partner with high-quality licensed content and professional operation experience. I believe we can work together to create a super online sports platform through high-quality licensed content, event operations, advertising and membership services. This cooperation also lays a good foundation for continued investment in sports content.”