CJ E&M, Astro Announce Partnership

Astro is working with CJ E&M on the co-production of original IP for the ASEAN region.

The alliance also includes the marketing and distribution of Korean content, as well as partnering on eSports and on-ground events.

“Our strategic partnership with CJ marks another key milestone for Astro and Tribe,” said Astro COO Henry Tan. “We have built a very strong franchise and fan base of Korean content. Malaysians and our Tribe audiences in Philippines and Indonesia want more! We are excited to announce our partnership with CJ to co-produce signature and original IPs not only for Malaysian but ASEAN audiences. This signals our commitment to investing in quality content verticals with like-minded partners, leveraging on one another’s key strengths. The collaboration also includes marketing, distribution and monetization of CJ content IPs as well as movies, eSports and signature festivals where we will bring to bear our customer reach and capabilities across our media assets in Malaysia, and potentially across the region.”

Tschaik Lee, chief strategy officer at CJ E&M, added, “CJ E&M has put efforts to leverage global footprints with strategic know-how in the content creation arena and expertise in the global media business. Astro is a strategic partner for us, as the media group is no stranger to Korean entertainment, having established strong relationships with the major Korean media and entertainment groups with collaboration in Malaysia and beyond. We are thrilled to co-work with Astro in positioning the world’s first and only Korean blockbuster movie channel, tvN Movies, general entertainment channel tvN Asia and our original content amongst its audiences in Malaysia and across the region through multiple platforms to create and deliver new trends with amazing experiences.”