Astro Malaysia’s online video service Tribe has secured carriage with Singtel in Singapore, which will be its third market.
Tribe, which is already available in Indonesia and the Philippines, will be carried on Singtel’s OTT video portal app, Cast. Cast will offer Tribe’s on-demand content via the Aneka Plus pack, which features Malay programs from various content providers, including Astro Malaysia. In conjunction with the fasting month, Tribe will release several Ramadan specials, including Imam Mudaku Romantik, Tolong Aku Nak Puasa and Resepi Memikat Suami. Hero Seorang Cinderella, featuring Fattah Amin and Fazura, will also be available on Cast.
“Our approach to every market is unique and this partnership with Singtel is a landmark first for Tribe as we explore different GTM models,” said Iskandar Samad, the CEO of Tribe. “Singtel is the market leader in mobile with a strong Malay base across prepaid and postpaid segments. Astro, on the other hand, is unrivaled in its production of premium original Malay content. Singtel’s Cast will be an effective channel to connect a strong customer base with relevant quality content. Singapore is a well-developed and exciting Asian market with robust monetization opportunities and we look forward to leveraging this as a learning opportunity to gain a better understanding of market dynamics before we consider launching a stand-alone OTT product as we have done in other markets.”