SDI Media Taps New Chief Information Officer

SDI Media has named Natalie Simms, a seasoned IT exec with more than two decades of international experience, as the company’s chief information officer (CIO).

In her new position, Simms will oversee all aspects of SDI’s global IT functions. She will also help shape the technology strategy to support the company’s next phase of tech innovation and growth solutions for quality localization of entertainment content.

Previously, Simms served as CTO at Condé Nast International, CIO of international law firm Eversheds Sutherland and CIO of Disney/ABC International Television Group. She also co-founded a Cloud/Software as a Service (SaaS) technology company.

Mark Howorth, the CEO of SDI Media, remarked: “We live in a world where demand for global content is immediate. To provide our clients the ability to achieve these tight timelines, we have not only invested in our systems but also in the leadership to develop them. We are very fortunate to have Natalie bring her experience to SDI Media as we continue optimizing the global infrastructure of our facilities.”

“SDI Media has always been committed to applying technology solutions to the unique workflows that arise in our highly dynamic industry,” stated Scott Rose, the CTO of SDI Media. “Localization is both local and global. To best service our clients we have to have the personal touch of a boutique and the power of an enterprise. Natalie has extensive experience in both settings—which makes her a strong asset in our mission to optimize the experience of connecting our customers’ content to their intended audiences.”

Simms added: “I am thrilled to be joining Mark, Scott and the talented global team at SDI Media. SDI Media has an ambitious plan to provide clients an even greater service offering and I look forward to getting started straightaway on achieving that goal.”