Craig L. White has been appointed as executive VP of worldwide sales and distribution for Paramount Home Media Entertainment.
In this newly created role, White will report to Bob Buchi, the president of worldwide home media distribution at Paramount Pictures. White will oversee the global sales and distribution of physical and digital transactional products for Paramount Home Media Entertainment while expanding purchase and rental opportunities through enhanced partnerships, technological advancements and new business development.
White joins Paramount from Tronc (Tribune Publishing) where he was in charge of spearheading business development as the senior VP and general manager. Prior to that, he served as the VP of sales for 20th Century Fox Home Entertainment in Australia.
“Craig is an incredibly talented media and entertainment executive with proven success developing and implementing transformational business strategies,” said Buchi. “His wide-ranging experience with multinational brands and companies along with his acumen in dealing with rapidly evolving marketplaces will help bolster our continued growth and innovation around the world.”
White commented, “I am very excited to join Paramount at a time of great change and opportunity for the industry. I have long admired the studio’s rich history and extraordinary film catalog and franchises and am passionate about helping consumers enjoy the best experiences available to them in home media.”