My Big Big Friend

TV Kids
Weekly, November 27, 2007

ORIGIN: Breakthrough Animation was first
introduced to the property in the summer of 2006 by the Brazilian company 2D
Lab.

DISTRIBUTOR: Breakthrough Entertainment holds
worldwide distribution rights to My Big Big Friend.

CREATORS: The project was based on a concept
created by 2D Lab’s Andres Lieban and Claudia Koogan and developed by Kevin
Gillis, Mary Mackay-Smith and Christin Simms.

TV SHOW: My Big Big Friend is a delightfully animated series that
follows 6-year-old Yuri, who is truly shy and lonely except in his imagination
where he and his big, big friend Golias are brave, daring and adventurous.

Fifty-two
11-minute episodes are currently in development with YTV/Treehouse in Canada. My
Big Big Friend will be
produced in either Flash or Harmony animation style.

EXECUTIVE
PRODUCERS: Andres
Lieban, Kevin Gillis, Ira Levy and Peter Williamson

COMMISSIONING
BROADCASTER:
YTV/Treehouse in Canada

TV SALES: My Big Big Friend generated worldwide interest at MIPCOM
Jr. after winning the MIPCOM Jr. Licensing Challenge.

MAJOR TOY
LICENSEES:
Breakthrough is planning an innovative line of children’s books, home videos
and toys with a focus on using a child’s imagination and creativity.

OTHER
PRODUCTS: In addition
to receiving great interest from several major publishers, there was tremendous
response from gaming, bedding and sticker licensees.

STRATEGY
FOR ROLLOUT:
Breakthrough plans to build the program by bringing onboard a major book
publisher, home video and video game licensees, then move into softer goods
like bedding, stationary and bags, and then eventually a line of toys.

“Although we
have done international co-productions all over the world, this is the first
time we have found a Latin American property and production company to develop
and co-produce with,” said Kevin Gillis, the executive producer and managing
partner of Breakthrough Animation. “Our two cultures have a long history of
telling great stories that entertain children and we are very excited about the
potential that the characters in My Big Big Friend have in reaching a worldwide
audience. Every child needs a big, big friend, especially at this time in
their lives.”