Zone Club Rebranded in Poland

WARSAW: The Chello Central European lifestyle and entertainment channel Zone Club in Poland is to become Club TV as of December 27.

The modern refreshed look is targeted at young cosmopolitan Polish women. The new programming lineup will Judging Amy, Four Weddings, Fashion TV and new episodes of Colin and Justin’s Home Heist. The rebrand was developed by the Buenos Aires-based animation studio Punga.

Levente Málnay, the CEO of Chello Central Europe, commented, “We are confident that the new look and content of the channel will positively contribute to our existing channel portfolio in Poland, and we can become the trendsetters amongst woman by introducing up-to-date documentaries, series and movies from credible distributors such as BBC, Fremantle, E! Entertainment and Target.”

Marek Cybulski, the country manager of Chello Central Europe Poland, added, “We are also confident the rebrand will prove success in attracting new viewers to the channel, whilst maintaining the loyal Club audience.”