Zodiak Active Appoints New U.K. MD

LONDON: Zodiak Active has named Robert Marsh the managing director of its U.K. operations.

Marsh will begin his new role in January 2012, pushing Zodiak Active propositions toward U.K. brands and media to create, deliver and distribute digital content, marketing campaigns and other multimedia services, for both mass market and niche targets. Marsh previously served as head of digital at talkbackTHAMES where he played a role in the digital development of a wide variety of high profile programs such as Family Fortunes, Britain’s Got Talent, Take Me Out, The X Factor and The Apprentice. He joined talkback from Channel 4, where he was the new media commissioner.

Marco Ferrari, the CEO of Zodiak Active, commented, “Robert’s appointment marks the start of an exciting new chapter for Zodiak Active in the U.K. following the successful integration of Neo Network and RDF Contact earlier this year. It’s fantastic to have someone of Robert’s talent, ability and reputation onboard to lead Zodiak Active UK, and I am incredibly excited to be working with him.”

David Frank, the CEO of Zodiak Media Group, added, “Zodiak Active is at the heart of our long term strategy for Zodiak Media Group and continuing to build our U.K. presence is something that we are really committed to do. I am therefore delighted to welcome Robert, who has unrivalled experience and credibility in the sector, to lead the team in the U.K. through the important years ahead.”