Zee Elevates Exec for International Syndication Role

Zee Entertainment Enterprises Limited (ZEEL) has given an expanded role to Vibha Chopra as head of global syndication and international film distribution.

Chopra has taken over the global licensing and syndication profile in addition to her current role of leading the international film distribution business. She takes over that post from Sunita Uchil, who was promoted to head up the new Zee co-pro and co-development division.

Mukund Cairae, chief operating officer for international business at ZEEL, said: “Vibha is a high achiever and we are glad to expand her role into global content syndication. She has been leading ZEEL’s international film distribution business successfully and will bring her experience and skills to the current portfolio. She has led the international film distribution ably and we at ZEEL will indeed benefit from the expertise she would bring in presenting our top-quality content to all corners of the world.”

Chopra said: “ZEE has a library that’s replete with rich content which is increasing at a rapid rate every day, be it through creation or acquisition. I am very excited to be given this opportunity to take this vast library to the global audiences. The team has achieved great success in film distribution and this year has started off well for us with Kesari, Manikarnika, Anandi Gopal (Marathi), Kala Shah Kala (Punjabi), Lucifer (Malayalam). While we will continue to aggressively grow and lead the international film distribution market, we hope to achieve new frontiers on the content licensing front as well. This is an interesting time in the content business where the entire ecosystem is going through a behavior change and I am sure that this will lend itself to new avenues of showcasing content in different regions and across different platforms. ZEE teams across different territories are well poised for this and I hope that together we will conquer new frontiers. Global Content Hub by Zee is a market leader with over 260,000 hours of content which connects and resonates with our audiences globally, cutting across genres and languages. I look forward to participating at major television markets and meeting all our current, and future partners!”