You Deserve It Receives U.S. Order

MUNICH: ABC has ordered six episodes of the Dick de Rijk game show You Deserve It from SevenOne International.

The show came from the partnership between Red Arrow Entertainment and de Rijk, the creator of Deal or No Deal. Kinetic Content, Red Arrow’s U.S. production outfit, is producing the show for ABC. In addition to the U.S. sale, SevenOne has taken the game show into a number of territories, including Spain, the Middle East and Germany.

The game show watches as a contestant plays on behalf of someone else who is in need of the winnings. The other person does not know that anyone is playing a game for their benefit until the end, when an emotional reveal is made.

Jan Frouman, the group managing director of Red Arrow Entertainment Group, said, "Getting a network series launched in the U.S. is always a big deal. Being able to say that Red Arrow’s creative partner, distribution team and local production company made it happen makes this one all the more satisfying. This is another exciting breakthrough for our young group."

Chris Coelen, the CEO of Kinetic Content, added, "You Deserve It is a uniquely fresh take on the game format which combines addictive game play with an absolutely simple, appealing idea that fits perfectly with the ABC brand—our contestants play not for themselves but for someone else who is deserving."

Caroline Kusser, the director for North America at SevenOne International, commented, "You Deserve It is a spectacular and emotionally laden experience—and ABC is the perfect home."