Yahoo! to Offer a Cell-Phone Network for Web Ads

SAN FRANCISCO, March 27: Yahoo! is creating a mobile
advertising network that will allow marketers to place ads not only on its mobile
services, but also on those of other online publishers as well.

Yahoo! plans to offer Yahoo! Mobile Publisher Services, a
bouquet of services to place targeted advertisements in response to searches
consumers perform on mobile web browsers.

The Internet company said it is working with three initial
partners that have established mobile audiences: MobiTV, an early leader in
delivering TV to mobile phones; Norway's Opera, whose browser is featured on
many phones in Europe and Asia; and Go2, a U.S. yellow- pages service for
mobile phone users. The first ads will run in the second quarter, according to
Reuters.