World Screen Bolsters Ad Sales, Marketing Team

NEW YORK: World Screen has added two new members to its sales and marketing team, with the appointments of Alberto Rodriguez and Fiorella Martinez.

Rodriguez, sales and marketing manager, and Martinez, sales and marketing assistant, join Dana Mattison, sales and marketing coordinator, in servicing World Screen’s print and online clients.

“I am delighted to welcome Alberto and Fiorella to the World Screen team,” says Ricardo Guise, president and publisher. “These new hires reinforce our commitment to providing the highest level of service to our clients.”

Rodriguez was most recently a marketing coordinator at Laws.com, where his remit included search engine optimization and boosting traffic. Martinez comes to World Screen from Knockout Renovation, where she developed sales and marketing strategies focused on revenue growth and expanding the client base.

Both Rodriguez and Martinez are fluent in English and Spanish.