Wiggles Head to KidsCo’s European Feed

LONDON: KidsCo is set to launch The Wiggles on its Western European feed, following the show’s successful run on the channel’s Asia Pacific and Sub-Saharan African feed since November 2008.

KidsCo recently rolled out in France on the Orange TV platform as both a linear and SVOD service, and is now available in Portugal on IPTV via Clix. The channel is also on offer in Spain and Germany. The Wiggles will be joining KidsCo’s lineup in the region, targeting preschoolers. The channel also programs for the 6-10 set and for broader family viewing. Other properties on the Western European feed include Paddington, Inspector Gadget, Heathcliff, Corduroy and Madeline.

Paul Robinson, the managing director of KidsCo, said of The Wiggles‘ Western European rollout. "The Wiggles is a key brand for KidsCo and entirely fits in with our ethos which is to provide children and families with innovative and educational programming which is trusted by parents and loved by children. We have no doubt that The Wiggles will prove to be extremely successful in Western Europe.”