WE Goes Behind the Scenes at Macy’s

NEW YORK, July 21: Macy's Herald Square in New York City will
be the subject of a new series for cable network WE tv that will be produced by
the Endemol-owned True Entertainment.

The 8×30-minute Unwrapping Macy's, set to launch September 30, will go behind the
scenes of the famous retailer and aims to provide a look into “the inner
workings of an American institution,” said Kim Martin, WE tv’s executive VP and
GM. "The typical Macy's shopper is the typical WE viewer. Women love the
concept of retail, the fun and the glamour, and that is in line with our
brand."