Viewster Bulks Up Content Slate

ZURICH: Viewster says it has clinched new licensing deals for 240 hours of American, British and Korean content, including Head Case, Mayday, Skins and Boys Over Flowers, for its free on-demand service.

In a deal with Starz Digital Media, Viewster has scored Head Case, Gravity and Hollywood Residential for the U.K. and Australia. From Shine Group comes Mayday and Moving Wallpaper for the Australian service. ALL3MEDIA’s Skins, Fresh Meat and Beaver Falls will be available exclusively on Viewster for German-speaking countries, Australia and France. KBS Media’s Boys Over Flowers and other titles will roll out on Viewster in the U.S.

“We are making a significant new investment in content that we can provide on an ad-supported basis and that is also attractive to our young and growing audience across the globe that prefers on-demand over appointment viewing,” said Kai Henniges, Viewster’s CEO. “As an international broadcast content programmer, our approach to each regional audience is different. In the United States, we follow a multi-niche approach with in-demand series from Europe, Asia and other regions. Our U.K audience receives an ever-increasing library of national and international top titles. In Australia and the German-speaking countries, we strongly count on U.S. and U.K. titles that cannot be easily found otherwise, and in some cases, are even exclusive to Viewster.”