Video Interview: Rainbow’s Iginio Straffi

NEW YORK: Iginio Straffi, the founder and CEO of Rainbow S.p.A., talks about the new MagicLand theme park opening later this week, as well as current feature-film projects and more.

Taking the easy route has never been Straffi’s strategy. As founder and CEO of the Italian content company specializing in animated and multimedia properties, Rainbow S.p.A., Straffi has continually moved into new business areas. Winx Club was his first huge hit and the series about the teenage fairies has sold around the world. The popularity of the brand prompted Straffi to make the feature film Winx Club Movie—The Secret of the Lost Kingdom, while at the same time expanding the range of Rainbow’s TV series, which includes the comedy Monster Allergy, the action series Huntik and PopPixie for preschoolers.

Straffi continued setting new goals, including the construction of a theme park in Italy. As he explains in this video interview, Rainbow MagicLand opens later this week. Located near Rome, several of the park’s 35 attractions are based on Rainbow’s most popular characters.

One of his greatest challenges, however, is production of the movie Not Born to Be Gladiators, an ambitious project that reconstructs all of ancient Rome in 3D.