Video Interview: Don Browne

January 13, 2011 World Screen

NEW YORK: Don Browne, the president of Telemundo Communications Group, talks about the enduring prowess of original programming and the new opportunities it continues to offer.

 


About six years ago, Telemundo, the second-largest Spanish-language network in the U.S., restructured its business model and placed original productions at its center. Glossy telenovelas have improved ratings, attracted advertisers, fueled international sales and provided content to new-media platforms.