Viacom Promotes John Curbishley to EVP Role


John Curbishley has been promoted to executive VP of distribution strategy, operations and new business, a newly formed team within Viacom’s distribution and business development group.

Curbishley, who previously served as Viacom’s senior VP of distribution strategy, will now be responsible for identifying distribution opportunities with new and emerging businesses in addition to developing new products and services for Viacom’s existing distribution partners. He will continue to work closely with Viacom’s portfolio of brands to develop and implement distribution strategies across MVPDs, SVOD and AVOD partners, as well as Viacom D2C services. Curbishley reports to Tom Gorke, executive VP and head of distribution and business development at Viacom.

Before joining Viacom in 2017, Curbishley served as the senior VP of business development at NBCUniversal and held corporate strategy positions at the BBC. He was also previously a management consultant at Booz Allen Hamilton.