Viacom Picks Up Exclusive Cable Rights to Seinfeld


Viacom has acquired the exclusive cable rights for all 180 episodes of Seinfeld from Sony Pictures Television.

Beginning in October 2021, the full library of Seinfeld episodes will air on such Viacom entertainment brands as Comedy Central, Paramount Network and TV Land. Catch-up episodes will be available through Viacom brands via authenticated video on demand, websites and apps. A West/Shapiro Production in association with Castle Rock Entertainment, Seinfeld was created by Larry David and Jerry Seinfeld. In addition to Seinfeld, the cast includes Julia Louis-Dreyfus, Jason Alexander and Michael Richards.

Kent Alterman, president of Comedy Central, Paramount Network, TV Land and Vandelay Industries, said: “We’re extremely proud to bring this little-known series to our viewers. With the right programming and promotion, we believe we’ll finally get Seinfeld the recognition it truly deserves, as merely the greatest sitcom of all-time.”

John Weiser, president of First Run Television for Sony Pictures Television, added: “Seinfeld airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable. This was a tremendous team effort and we are delighted to be working with the first-class executives at Viacom who are experts in programming and promotion. For a show about Nothing, this is really Something!”