Viacom Announces New Mobile Partnerships

ORLANDO, March 28: Viacom
today presented several new partnerships and programming developments across a
number of its mobile media offerings.

Philippe Dauman, Viacom’s
president and CEO, unveiled these initiatives during his keynote address at the
CTIA Wireless 2007 Conference, mentioning in particular Viacom’s divisions MTV
Networks, BET Networks and Paramount Pictures. These deals were made to further
solidify Viacom's position in the mobile space and expand the company’s
strategy for creating immersive entertainment experiences for its audiences.

MTV Networks (MTVN)
announced that Pepsi-Cola North America and Intel Corporation have signed on as
charter sponsors for a variety of MTVN's mobile offerings. This move, which
marks the first time MTVN is selling advertising across its mobile portfolio,
represents new opportunities for marketers to bring their brands to life in an
integrated fashion across MTVN's digital platforms, from online to wireless.
The Pepsi and Intel brands will feature prominently on the MTV and Comedy
Central mobile TV channels, as well as the all-new MTV, VH1 and Comedy Central
mobile websites that are debuting today.

MTVN also announced an
expanded partnership with Sprint to bring even more of MTVN's popular music,
entertainment, kids and comedy programming to Sprint customers. In total,
Sprint now offers 14 different live streaming and video-on-demand (VOD) channels
featuring MTVN content. In addition to video on-demand content from 10 MTVN
brands, Sprint is now offering streams of content from MTV, Nickelodeon and
Comedy Central, the new mobile websites from MTV, VH1 and Comedy Central, and a
new GameTrailers mobile video channel.

Comedy Central launched South
Park 10: The Game, a 40-level
action/adventure mobile game based on the first 10 seasons of the popular
series. South Park 10: The Game
will be available in the U.S. and European markets and will be distributed on
major wireless carriers.

MTV Networks Kids and
Family Group and Amp'd Mobile announced a new partnership where content from
Nickelodeon and The N will appear within new channels on Amp'd Live mobile
service beginning this week. As
part of the new partnership, Nickelodeon and Amp'd will also launch a
completely separate channel based on the property SpongeBob SquarePants.

GameTrailers.com (GT), the
premier provider of video for gamers, announced the launch of its new mobile
video channel. As part of the mobile debut, GameTrailers will unveil Go
Gaming, a new original mobile
series dedicated entirely to coverage of wireless games. GT gaming content will
be distributed to Amp'd customers beginning in the second quarter, with a
rollout across all carriers in the coming months.

BET Networks launched the
106 & Park Mobile Fan Club, which extends music video shows to the mobile
phone by offering fan club members free ring tones, a subscription to the 106
& Park mobile magazine, access
to exclusive content and events, and much more.

Paramount Pictures
unveiled a mobile movie studio site that features micro-sites for individual
movie releases, making it the first film studio to do so. Users text
"Movies" to 33287 to access, browse and purchase movie-related
content from their mobile phones, and sign up to receive alerts about films
released by Paramount Pictures. These sites also link to Fandango, the nation's
largest movie-ticketing service, allowing consumers to buy tickets for movies
at their local theater.

“Wireless is an integral
part of Viacom's strategy of staying deeply connected to our audiences wherever
they are, and allowing them to consume our content however they wish—no
matter what the platform,” says Dauman. “As a leading provider of video
programming on the handset, Viacom has the unique ability to leverage our
global experience to experiment, innovate and define the cutting edge in mobile
digital entertainment.”

He continued: “And we're
thrilled that we can now provide our marketing partners with even more
opportunities to bring their brands to life in an integrated way across our
platforms,” he continues. “In addition to creating a new revenue stream for our
company—which will help fuel further content innovation and growth on wireless—mobile
advertising allows our marketing partners to engage with audiences in an
exciting, ground-breaking way.”