Verizon, Vodafone to Simulcast Madonna Performance

BASKING RIDGE/NEWBURY,
April 29: Verizon Wireless and Vodafone are set to deliver the first-ever live
global mobile simulcast, featuring performances from Madonna’s show at the
Roseland Ballroom in New York City.

On April 30 at 10 p.m.
(May 1 at 3 a.m. in the U.K.), Verizon Wireless and Vodafone will broadcast
four songs from Madonna’s performance, which features music from her new album.
The broadcast is available in the U.S. exclusively to Verizon Wireless V CAST
Music customers and in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary,
Italy, the Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom),
Spain and the U.K. to Vodafone customers.

"Madonna is truly one
of the most iconic artists of our time, and, together with Vodafone, we are
proud to deliver our customers the first global simulcast of this exclusive
performance to fans across the world via their mobile phones," said Ed
Ruth, the director of digital music for Verizon.

"As a leader in the
digital music industry we're providing our customers closer access to music
from top artists and events, allowing them to enjoy their favorite content both
on their PCs and mobile phones," said Frank Rovekamp, the global chief
marketing officer for Vodafone Group. "Vodafone's strategy is to offer
different music flavors and innovative formats allowing customers to experience
music on their mobile in any way they wish."

—By Kristin
Brzoznowski