Univision Presidential Forum Beats English-Language Debates

MIAMI, September 11:
Univision's Spanish-language Democratic Presidential Candidate Forum last night
attracted 4.6 million viewers, versus an average draw of 4.3 million viewers
for this year's English-language debates on ABC, CNN, Fox News Channel and
MSNBC.

Among adults aged 18 to
49, Univision's broadcast of the debate averaged 1,270,000 viewers, nearly
double the average audience of 655,000 for all previous presidential debates
this year. Furthermore, among adults 25 to 54, the Univision Forum attracted
1,170,000 viewers versus just 787,000 of viewers for English-language debates,
a 49-percent difference.

There was also a larger
percentage of younger Hispanic viewers for the Univision presidential debate.
While nearly 60 percent of Univision's audience was adults 18 to 49, the
English-language network debates were comprised of less than 30 percent in this
segment. In addition, the median age of the Univision Forum viewer was 36 while
the English-language networks' viewer was 61. In local markets, the Univision
Presidential Forum attracted more adults 18 to 49 in New York, Los Angeles,
Chicago, Dallas and San Francisco than the average audience for all previous
presidential debates this year on ABC, CNN, Fox News Channel, and MSNBC. The
same was true in Miami and San Antonio among households.

"The enormous
audience that tuned in to witness this historic event just goes to prove that
Hispanics are eager to hear the presidential candidates speak directly to them
about the issues they care most about—issues that are both unique to
their community and impact the nation as a whole,” said Joe Uva, the CEO of
Univision Communications. “The incredible response to and interest in this
event underscores the increasing importance and power of the Hispanic community
in the U.S. and the fact that it will play a huge role in shaping our country's
future. Univision is proud to ensure the Hispanic community in this country is
informed, educated and empowered."