UKTV’s Dave to Air World Rally Championships

LONDON, December 20: The male-skewing British channel Dave,
re-launched from UKTV G2 in October, has inked a three-year agreement with International
Sportsworld Communicators (ISC) for the U.K. broadcast rights to the World
Rally Championships (WRC).

The agreement brings the WRC, which previously aired on
ITV4, to a mainstream Sunday-night audience for the first time. Rally coverage
will be embedded in a weekly one-hour show on Dave, ordered by channel head
Steve North, and produced by North One Television. The presenter of the early
weekly show will be announced shortly.

—By Kristin Brzoznowski