U.S. Treatment of I’m a Celebrity Scores International Pickups

LONDON: ITV Global Entertainment has signed up ITV2 in the U.K., TV3 in Ireland and TVNZ in New Zealand for the highly anticipated U.S. version of I’m a Celebrity…Get Me Out of Here!, which premieres tonight on NBC.

The hit British format watches as ten celebrities are dropped into the heart of the jungle to face challenges designed to test their survival skills. The public controls their favorites by putting them into challenges and tasks to win food, supplies and luxury items. In each episode, viewers will decide which celebrities stay or leave. All participants will be playing for their favorite charities, and the last remaining star will be crowned king or queen of the jungle.

Tobi de Graaff, the director global TV distribution for ITV, said: “We’re extremely excited to be announcing the first international sales for the upcoming NBC version of I’m A Celebrity…Get Me Out of Here! The U.S. show is receiving an incredible buzz—both throughout the industry and with TV fans around the world—we’re looking forward to announcing even more big sales very soon.”