U.S. Television Homes Up 1.1 Percent

NEW YORK, August 24: The total number of television
households within the U.S. is now estimated at 111.4 million, an increase of
1.1 percent since last year, according to Nielsen Media Research.

Nielsen's estimate of television viewers within the
population is also up 1.1 percent to 283.5 million. One of the fastest growing
demographic categories was persons aged 55-64, which increased by 3.9 percent.
Those in their teens and 20s—“Echo Boomers/Generation Y”—also
experienced strong growth, with persons 18-24 increasing by 2 percent to 28.5
million.