Twentieth Century Fox Names Brand Licensing Director

HOLLYWOOD, January 4: Mike
Baron has been appointed to the position of director of brand licensing and
business development at Twentieth Century Fox.

Baron will be in charge of
key Fox licensing properties, including Fox Sports, Speed Channel and IGN’s intellectual properties such as AskMen.com.

Before his new appointment,
Baron spearheaded licensing and promotional initiatives at Fox Sports and Fox
Sports Net. Prior to joining Fox Sports, Baron served as President of Eidolon
Global LLC/Baron2, where he managed the company’s apparel and merchandise
manufacturing business.