Zeebox Forms Partnership with Viacom

NEW YORK: On the heels of its U.S. launch, zeebox has signed up Viacom as a strategic partner, joining Comcast Cable, NBCUniversal and HBO.

The cross-channel TV viewing companion app works across the iPhone, iPad, iPod touch, Android devices and the web. Viacom is backing zeebox with investments and promotional commitments. Viacom TV programming will also be enhanced with zeebox.

“Zeebox was built as an open platform that programmers and operators can easily use to enhance their brands on the second-screen, engage with fans and build new ways to bring the TV and Internet advertising industries together,” said Ernesto Schmitt, zeebox’s CEO and co-founder. “The most engaging, compelling consumer experience on the second screen will be driven by the depth of content and the degree of integration with established TV brands—for this reason we’re delighted to be working with Viacom and its world class entertainment brands.”

“Viacom has the most socially engaged audiences anywhere, and we’re constantly striving to give our fans new ways to discover and connect with our content,” added Rich Eigendorff, the COO of Viacom Media Networks. “Zeebox is a powerful new platform to create even richer and more interactive experiences around our programming, and build an even deeper connection between our brands and our fans.”