YouTube Scores NFL Sunday Ticket

The National Football League (NFL) has signed a multiyear deal with Google that gives YouTube TV and YouTube Primetime Channels the rights to exclusively distribute NFL Sunday Ticket in the U.S., starting with the 2023 NFL season.

Beginning next season, NFL Sunday Ticket will be available on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and stand-alone a la carte on YouTube Primetime Channels.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” said NFL Commissioner Roger Goodell. “For a number of years, we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking toward the future and building the next generation of NFL fans.”

“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”

The NFL and Google have been partners since the league first launched its official NFL channel on YouTube in 2015.

As part of the agreement, YouTube and the NFL will facilitate exclusive access to official content and attendance opportunities for select YouTube Creators at key NFL tentpole events. YouTube is now also the presenting sponsor of both Back Together Saturday as well as NFL Kickoff Weekend. Back Together Saturday is the League’s official start to training camp when all 32 NFL clubs hold practices with club-led fan events.

YouTube’s presenting sponsorship of NFL Kickoff Weekend marks the first time a league partner will have a presence from the kickoff of the season on Thursday night through the weekend games and Monday night.

“As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans, said Robert Kraft, owner of the New England Patriots and chairman of the NFL’s media committee. “This partnership will grow our game for future generations and allow them to follow their favorite sport.”