Virgin Produced & ACTV8.ME Enter Interactive Tie-Up

LOS ANGELES: Virgin Produced has signed a development deal with ACTV8.ME to produce interactive versions of TV shows for multiple platforms.

The partnership focuses on creating TV properties that are built for distribution and integration using multi-screen interactivity with Facebook and Twitter. The TV content will leverage key social media platforms and the global Virgin Produced TV distribution network to bring real-time interactivity to the content. ACTV8.ME currently has partnerships with Mark Burnett Productions, Fox Broadcasting, the Oxygen Network and others.

"Our exciting new relationship with ACTV8.ME marks a pioneering step into the unscripted television business for Virgin Produced," said Jason Felts, Virgin Produced’s co-founder and CEO. "We share a similar philosophy with the ACTV8 team and together we are poised to lead the path in forming a REAL interactive relationship with our TV audiences."

"We are excited to be working with the talented creative team at Virgin Produced," added Brian Shuster, ACTV8.ME’s CEO. "Their creative vision coupled with the support of their various sister companies’ across the transportation, mobile and retail sectors offer a unique platform to develop and launch high-quality interactive content to the domestic and international marketplace. Having just flown Virgin America and watched their channel, ACTV8 look forward to increasing their collective consumer brand experience."

He continued, "With a number of high-profile projects already released and more currently in various stages of production, Virgin Produced has quickly established itself a formidable player within the industry. This alignment fits perfectly with our strategy at ACTV8.ME in partnering with innovative content creators, with a clear trajectory, and a real vertical integration philosophy."

Virgin’s chief creative officer ,Justin Berfield, and Barrick Prince, the executive VP of unscripted television, said in a joint statement, "We are really excited to soon unveil some of the properties we are developing with ACTV8. The technology they have built is a game changer, and combined with our newly launched content channel will prove to only increase the Virgin consumer experience which is our top priority at Virgin Produced."