VICE Ties Up with Snapchat

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NEW YORK: VICE is set to launch and distribute the VICE Daily Edition, a curated service offering the media brand’s content, as part of Snapchat’s new Discover app feature.

Through the deal, VICE will offer Snapchat users a range of news and entertainment coverage. Content will range from breaking news to cultural programming featuring musicians, artists, innovators and personalities.

The partnership comes as VICE continues to enter content distribution arrangements with a wide array of companies across online, mobile and linear, including Live Nation, YouTube, Skype, Rogers Media, 20th Century Fox and Antenna Group, among others.