Twitter Buys Social TV Tracker Trendrr

SAN FRANCISCO: Twitter has acquired Trendrr, a company that tracks and analyzes real-time conversations about TV shows on Twitter and other social media outlets.

Mark Ghuneim, the founder of Trendrr, announced the purchase on his blog. "Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content.

"That’s why we are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers—across Twitter and around the globe.

"Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment—people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter."