Twitch & Disney Digital Network Tie Up

Twitch has entered into a partnership with Disney Digital Network that will bring exclusive content from four Disney-managed digital creators to the social video service.

The four creators, Jacksepticeye, LuzuGames, Markiplier and Strawburry17, will manage their own channels on Twitch, where they will broadcast live and creator-exclusive VOD content as part of a multiyear partnership.

“The growth of Twitch is based on listening to our content creators and building the features they need to be successful, including our robust approach to monetization, moderation and interactive technology,” said Michael Aragon, the senior VP of content at Twitch. “We look forward to working with Disney Digital Network and their large stable of popular entertainers to showcase all that we have to offer, including a passionate and supportive community.”

“We’re always looking to create opportunities for our Disney Digital Network digital talent to bring their stories and content to more fans in new ways,” said Andrew Sugerman, the executive VP of publishing and digital media for Disney Consumer Products and Interactive Media. “Partnering with Twitch gives our biggest creators access to the platform’s tools, expertise and community to directly engage with and build their audiences.”