TVGN to Rebrand as POP

LOS ANGELES: TVGN (TV Guide Network) is being rebranded as POP, which is being positioned as a destination dedicated to "celebrating the fun of being a fan."

Launching in the first quarter of 2015 with over 400 hours of fan-fueled original programming, POP will provide a multiplatform destination that creates content around the things popping in fan culture, with a programming and development slate to be announced in the coming weeks. Original series on the upcoming roster include Rock This Boat: New Kids on the Block, featuring the avid fans of the musicians, and The Story Behind, a series that goes behind-the-scenes of TV's greatest hits and most iconic shows and how they got their start.

Leslie Moonves, the president and CEO of CBS Corporation, and Jon Feltheimer, the CEO of Lionsgate, said, “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”

"The marketplace is ripe for a new, innovative and compelling network brand,” added David Wisnia, the president of business operations at POP. "Backed by powerhouses CBS and Lionsgate, we are well positioned for POP to deliver a captivating viewer experience, as well as a meaningful value proposition to our business partners."