Trace Appoints CEO for U.S. Business

LONDON: Trace has named Kenyatta Slade as CEO of its U.S. business to oversee the launch of a new SVOD service in the country.

As CEO of Trace USA, Slade will manage the rollout of the company’s SVOD platform Trace Play, which will serve four key audience segments in the country. This includes African Americans, Africans in the Diaspora, West Indians in the Diaspora and multicultural Millennials.

Slade, a founder of the internet gaming company Mechanizm, Carthage Motion Pictures and Sirius B. Media, has a background in marketing, production, advertising and public relations.