Todd Sokolove Named Marketing VP at Sonar


NEW YORK: Todd Sokolove has been appointed VP of marketing for Sonar Entertainment, which recently rebranded from RHI Entertainment.

Sokolove was with Hallmark Entertainment in 2000 as senior manager of trade advertising and became marketing director in 2003. Three years later, Hallmark Entertainment was purchased and relaunched as RHI Entertainment. In April of this year, the company rebranded as Sonar Entertainment.

Sokolove will continue to be involved in positioning the company’s brand presence throughout the production of digital, video and print businesses. He is responsible for Sonar’s consumer and client website portals, social media reach, direct-to-client communications strategies and added-value assets for licensees of Sonar’s productions.

He reports to Alan Zapakin, the senior VP of marketing at Sonar. “Todd is able to synthesize advertising and promotional content on multiple platforms and technologies to drive a cohesive programming and corporate brand message,” said Zapakin. “He brings a creative vision, exceptional insights and a holistic strategic perspective to the overall marketing spectrum.”