Time Inc. Launches Video-Streaming Platform

NEW YORK: Time Inc. has launched Daily Cut, a new video platform offering live and on-demand original content, along with a library of more than 1,500 hours of programming from the company’s brands.

The service is available as a native app on iOS, Android and the Roku platform, as well as on a special responsive website. Time Inc. currently produces more than 60 programs of varying types across its U.S. portfolio that will now be featured on Daily Cut.

The platform will allow subscribers to create customized playlists, browse by content vertical, trending topics or editor recommendations from an array of genres, including sports, news, entertainment, lifestyle, food, fashion, beauty and technology and original series. Additionally, live daily programming such as SI Now and PEOPLE Now, red carpet and event coverage and breaking news will be promoted in real time on Daily Cut.

“Video has become a key component in Time Inc.’s digital growth. With Daily Cut, we are marrying our premium video content from trusted brands with a sleek, intuitive, multi-screen experience,” said J.R. McCabe, Time Inc.’s senior VP of video. “As audiences increasingly consume video across devices, advertisers are following suit and our new platform adds another highly engaging experience to our inventory of video channels and extensions we can offer them.”