The Voice Kids UK to Air in the U.S.

The Voice Kids UK has landed a slot in the U.S. on Universal Kids as part of a new weekly back-to-back block featuring unscripted kids’ programming.

Celebrity coaches on the U.K. version will.i.am, Danny Jones and Pixie Lott will follow the journeys of aspiring stars as they compete in this singing competition for a chance to win a cash prize toward their musical education and career.

The Voice Kids, based on Talpa’s global hit The Voice, has 37 local versions on air so far.