TBS to Bring DumbDumb Digital Comedy Shorts to Facebook

ATLANTA: Facebook has signed up to help distribute and promote the new branded digital comedy shorts from DumbDumb as part of a deal with TBS.

Previously, Turner and Electus struck a pact for DumbDumb to produce up to six short-form comedy videos for TBS.com that feature a sponsor’s brand integration. The agreement with Facebook will deliver the comedic videos beyond the sponsor’s engaged social media platforms and the reach of Turner’s Digital Marketing.

"As consumer viewing habits have changed, and advertisers look to integrate within sharable and entertaining media, we are very pleased to announce TBS’s partnership with Facebook for DumbDumb branded content,” said Donna Speciale, the president of Turner Entertainment and Young Adults Ad Sales. "We are not just talking the talk about innovation; we are actively developing ways for our advertisers to creatively immerse their brands through a multi-screen approach that delivers great video to an engaged and interested audience on Facebook.”

“Through this partnership with TBS for DumbDumb content, Facebook will not only help brands distribute and promote their content across the platform, but through social engagement will drive consumption of that content,” added Carolyn Everson, the VP of global marketing solutions at Facebook. “Facebook and television work perfectly together, as Facebook has become the location where viewers discuss, experience, and share what they watch and what they love, creating true word of mouth at scale."

“When we built and launched DumbDumb with Jason and Will, we always wanted to deliver content wherever the consumer was consuming it,” commented Ben Silverman, the chairman and founder of Electus. “The Dummies and I are very excited about this partnership so we can Turner and Facebook all at once.”