T Group Buys Big Boots, Plans Digital Studio

T Group Productions has acquired Big Boots Studios, and the company is establishing its own digital studio, T Group Media (TGM).

Big Boots was founded in 2016 by Roger Mincheff and Anthony Kaan. It is positioned as one of the first studios dedicated to engagement platforms—entertainment and social media experiences rooted in the digital space.

Mincheff will now serve as president of TGM and report directly to T Group President Jenny Daly. In his new role, Mincheff will be charged with overseeing TGM’s original content and building platforms for brand and relationship growth.

The new studio will prioritize digital and branded content. The idea is to create new revenue streams and opportunities.

Mincheff and the TGM team will be based out of T Group’s Culver City office and work closely with Daly as well as Rob Lobl, executive VP of development and current programming, and David Kelleher, executive VP and head of production.

“Roger’s skills and relationships in creating digital channels that engage a mass audience are second to none,” said Daly. “This new studio allows T Group to serve as a one-stop shop, offering a complete 360-degree approach for brands, talent and third-party producers. Together, TGM and T Group will feed each other across digital and linear, utilizing both worlds to engage content across all media.”

“These are chaotic times for studios and brands as their traditional models are fundamentally changing, but there is opportunity in chaos,” added Mincheff. “Because T Group’s vision is holistic and spans all media, TGM’s reach and resources will allow us to create partnerships of unprecedented value.”