Spike TV & Dwayne Johnson Tie Up for Event Programming

NEW YORK: Spike TV has partnered with Dwayne Johnson and Dany Garcia's $7 Bucks Productions for a development deal to create and produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

Johnson and Garcia will executive produce the event programs. The goal is to tap into people's humanity and touch lives, inspiring the audience while entertaining them.

"We're thrilled to be in business with Spike as they build a brand with universal appeal," said Johnson. "Over the next year and beyond we're going to deliver compelling and powerful programming to entertain, inspire and provide just the right amount of shock and awe to its growing audience base. It's an exciting partnership, $7 Bucks Productions and Spike are coming to win."

"Dwayne Johnson, Dany Garcia and $7 Bucks Productions personify Spike's direction to be BIG and BOLD with original programming that speaks to a broader audience," said Casey Patterson, executive producer/executive VP of talent development and production at Viacom Entertainment Group.