South Park Creators Launch Own Studio


NEW YORK: Trey Parker and Matt Stone, the creators of South Park, have aligned with the merchant bank The Raine Group to form Important Studios, a new venture to bring the duo’s creative work and future projects together under one company.

Raine will have a minority stake in the company, providing advisory services as well as financing for future projects. Important Studios will continue to grow the South Park and Book of Mormon franchises, along with creating new content across different forms of media and expand the distribution for projects worldwide.

"Trey and Matt are unique content creators, having built two iconic global media brands. They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues," said Joe Ravitch, co-founder of the Raine Group.

Jeff Sine, co-founder of the Raine Group, added, "It has always been core to Raine’s thesis to align ourselves directly with extraordinary content creators, and we are excited to partner with Trey and Matt to create new global entertainment properties."

"Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves," said Parker and Stone. "We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity."